Fashion System, The

Fashion System, The


The Fashion System by Roland Barthes

Translated by Matthew Ward and Richard Howard

first published in 1983


The consideration of the language of the fashion magazine—the structural analysis of descriptions of women's clothing by writers about fashion. Barthes gives us a brief history of semiology, while at the same time identifying economics as the underlying reason for the luxuriant prose of the fashion magazine. "Calculating, industrial society is obliged to form consumers who don't calculate; if clothing's producers and consumers had the same consciousness, clothing would be bought (and produced) only at the very slow rate of its dilapidation."